Promoting Podcasts with Facebook Ads—A Step-by-Step Guide
Promoting Podcasts with Facebook Ads—A Step-by-Step Guide
Blog Article
Key Takeaways
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Use audio teaser clips to preview episodes
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Target lookalikes of your subscribers and listeners
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Automate landing page sequencing for new listeners
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Retarget engaged listeners with transcript downloads
Podcasts continue to skyrocket in popularity, but building a new audience takes smart promotion. Facebook Ads can drive listens, subscriptions, and downloads when executed correctly with QuickAds.ai.
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Create Audio Teasers
Produce 30–60 second highlight clips from each episode. Upload to QuickAds.ai’s Creative Hub along with waveform animations for Feed and Stories placements. -
Target Listener Lookalikes
Upload your existing subscriber list to QuickAds.ai’s Audience Insights to generate 1% lookalikes—reaching users who share interests and behaviors with your top fans. -
Automate Landing Page Sequences
Drive ad clicks to a simple landing page with embedded audio player and subscribe CTA. Use QuickAds.ai’s Workflow Builder to trigger follow-up ads—“Liked Ep. 5? Don’t miss Ep. 6!”—or send “Best of” compilations. -
Retarget High-Engagement Segments
Create Custom Audiences of users who listened ≥50% of your audio clip. Retarget them with “Get the full transcript” or “Join our newsletter” ads—automated via QuickAds.ai’s Workflow Builder.
By blending audio teasers, lookalike targeting, and automated sequences, you’ll transform Facebook into a powerful growth channel for your podcast.
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